We live in uncertain times, surrounded by competing stories about who we are and where we’re headed. In such moments, we turn to history — not as a fixed truth, but as a shared exploration that connects us across centuries.
At AGC, we uncover Amsterdam’s heritage with care and curiosity: brushing off the dust, revealing new perspectives, and sharing them through the lens of our own experience on the city’s streets.
As a collective, our mission is to nurture the art of guiding — supporting one another, refining our storytelling, and weaving authenticity, historical depth, and joy into every tour. In doing so, we offer both guides and guests a richer understanding of Amsterdam’s past and present.
Trust
We aim to create a supportive environment where collaboration thrives, knowledge is shared openly, and meaningful connections grow.
Curiosity
We are lifelong learners, continuously deepening our craft, sharing knowledge, and exploring new perspectives.
Integrity
We honor our commitments, take responsibility for our actions, and hold ourselves to the highest ethical standards.
Community
We support and uplift each other, exchange knowledge generously, and contribute to a thriving and connected community.
Every guide meets the AGC Standard of Excellence, ensuring deep knowledge, passionate storytelling, and a truly local perspective.
Our tours are designed by our expert guides and cannot be found on any other platform - offering you something truly special.
Each tour can be tailored to your interests and preferences, ensuring a unique journey.
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